THE FIBERSHED PODCAST

x FIBERSHED

Fibershed is a Northern California-based nonprofit advocating regional, regenerative fiber systems. Whetstone helped the organization develop a roadmap to launch their podcast, Soil to Soil.

Opportunity

As a leading voice in the movement to know “who grew your clothes” the forthcoming Fibershed podcast helps connect and inform a global community.

Project Structure

The on-boarding began with a distillation of intention. We discussed the vision and purpose of the project, then, guided by intention and data subsequently determined the best strategy.

Asset Delivered
After a brand diagnosis, a selection is made from a menu of creative offerings. In this case, the client opted to have Whetstone manage the editing and post-production. The deliverables are facilitated through weekly discussions to manage timeline and accountability.

Outcomes

Ongoing production partner and consultant for Soil to Soil podcast.