CHEFS STAND-UP DINNER SERIES

x THE STANDARD HOTELS

Located in Los Angeles, New York, and Miami, The Standard hotels are known for their taste-making clientele, pioneering design, and irreverent and playful sensibility. In 2018, led creative director of food and culture, Angela Dimayuga, the hotel group embarked on a nationwide dinner series benefiting the ACLU.

Chef Kristen Kish of in Austin, Texas. One of nine participating chefs in the Chefs Stand Up dinner series. Photo: Ritchie Jo Espenilla

Chef Kristen Kish of in Austin, Texas. One of nine participating chefs in the Chefs Stand Up dinner series. Photo: Ritchie Jo Espenilla

Opportunity

Execute editorial campaign highlighting the extraordinary talent and mission of the dinner series.

Project Structure

The project begins with In-person interviews with each of the each of the participating chefs. The cadence of the editorial is spirited, authentic and creative — all attributes reflective of, and in alignment with The Standard. Pieces were succinct, and informed by the personalities of the chefs.

Asset Delivered

Nine distinctive interviews highlighting the personality, inspiration and philosophies of each of the participating chefs.

Outcomes

The client was delivered a beautiful, evergreen archive of the remarkable talent participating in the campaign.